Desire paths & user-experience: Does your software drive sales or drain time?
What does it mean to put your customers first when it comes to software? If salespeople put their desire paths before established CRM processes, is it bad for business, or do sales actually improve? This is...
LinkedIn stirs up the CRM market
LinkedIn has ambitious plans to build a B2B marketing platform and become a $1bn business by 2017, according to leaked internal documents. Apparently, it wants to “build an integrated marketing and sales platform,”...
New Mobile Devices, New Mobile Strategies
Continuous innovation in smartphones, tablets and the upcoming tide of wearables, such as Google Glass and the Apple Watch, creates a huge opportunity for business-to-business (B2B) mobile software. But to realize...
Startups: Why Google/Facebook Apple/SalesForce (probably) won’t steal your lunch money
It’s the one question always asked of startups – why won’t (insert market leader here) simply implement your great idea themselves, wiping you out in the process? A reasonable enough question...